Adsense Game
Webmasters far and wide can involve themselves in Google AdSense programs where Google will provide advertisements on the webmasters’ sites in replace for some payment. If you are a webmaster and have not put AdSense, consider to do so.
This article is the full series.
First Part
01 AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.
02 Impressions calculate is principally referring to your traffic. It means the quantity of times AdSense block is displayed.
03 Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most frequently around 1% to 10%.
04 Cost-per-click (CPC) is the earn you get per click. While usually it refers to the quantity advertisers pay for each click, it can also mean the amount publishers get for each click.
05 Smart-pricing is AdSense method to determine how valuable clicks from your site are worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that hardly ever translate to sales, you will only get a portion of the supposed CPC.
06 Apply for AdSense account via blogger.com for faster approval.
07 Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.
08 Read and reread Google AdSense Program Policies and Terms and Conditions.
O9 Don’t click on your own ads, or ask people to click, even if you are using proxies.
10 Don’t use click-bots.
11 Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.
12 Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.
13 Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.
14 Basically, don’t cheat AdSense. Google will catch you, sooner or later.
15 Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
16 However, repeatedly reload your page to jack up page impressions can get you banned.
17 When in doubt don’t hesitate to contact the AdSense team. They are very helpful.
18 Choose a high paying niche without too much competition.
19 You can try highest paying keywords from cwire.org, but know before-hand that you’ll face very fierce competitions.
20 Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.
Second Part
21. Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.
22. Put your targeted-keyword on Page Title.
23. Repeat the keywords in your content.
24. Learn HTML.
25. Put emphasis around your keywords by using HTML tags like
…
,…
, …, …, e.g. AdSense Tips.26. Get domain name that contains your targeted keyword.
27. Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories
28. Submit your URL to search engines for crawling.
29. Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)
30. Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.
31. Invest for original fresh content. Write or pay for contents regularly.
32. Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.
33. Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.
34. Don’t use objectionable methods to draw visitors to your site; buying traffics, spy ware, hidden-texts, page cloaking etc will get your AdSense account terminated.
35. New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (Click-Through Rate).
36. Regular visitors have higher chance to recommend your site to others.
37. Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it you will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).
38. Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.
39. It’s easier to create many websites with low earning than few websites with high earning.
40. Forum generally have high impressions count, but very low CTR.
Third Part
41. CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.
42. Follow good design guidelines. Avoid the common design mistakes.
43. Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.
44. Use Google Analytics to see your website statistics. It can help you optimize your site.
45. Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block
46. Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.
47. Forum is interactive medium. Be sensitive to your visitors concerns.
48. Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.
49. Choose colors that blend with your content.
50. Wrap the AdSense block around your content.
51. Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.
52. Use channels to track the performance of different format, colors, and positions.
53. Opt in for both image ads and text ads. Google will choose better performing ads for you.
54. AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.
55. Both image ads and text ads can be either CPM or CPC.
56. Put link unit ads. They can add to the bottom line.
57. Try Google Search unit. They provide value to your visitor while adding to your bottom line.
58. Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.
59. Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.
60. Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.
Forth Part
61. If your blog, Darren has some tips for you.
62. Inside AdSense is official AdSense blog, where you can find latest developments about AdSense.
63. You can get help of other AdSense pulishers at AdSense Help Group.
64. If you are serious about making money from AdSense, get Joel’s AdSense Secrets.
65. Don’t put too many ad blocks on your site. Find out the highest CTR block and remove the others. Few clicks on the 1$ ads are better than many clicks on the 3-cent-ads.
66. Experiment, experiment, and experiment. You can never stop trying for new ad format. Even if you think you can’t improve anymore, one slight change might increase your earning significantly.
67. Remove the “Advertise on this site” from your AdSense block until your site is big enough to attract real advertisers. This will help to clear off many MFA (made-for-adsense) sites. You can disable it from AdSense account setting.
68. Use AdSense Preview Tool to test the ads that will appear on your site. You can click on ads in the AdSense preview tool, as the advertisers are not charged from it.
69. AdSense uses geo-location to deliver advertisement. So, what you see on your site might not be what your visitors see. Use AdSense Preview Tool to view your AdSense advertisement displayed for visitors from other places.
70. Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites are sites without real content. They are link farms, content theft, or meta search engine.
71. Use AdSense Competitive Ads Filter to remove irrelevant ads.
72. AdsBlackList.com have good list of URLs to block. Try it.
73. Try variations of AdSense colors, format, and position on different pages to make it more unpredictable for your visitors.
74. Learn some CSS.
75. If you are putting multiple ads block on your website: put most clicked block to appear first in the HTML. Higher position in HTML = higher paying ads. You can do this using CSS.
76. Try to put contents on different subject topics. If it can draw visitors, write more on that topic.
77. If you have dynamic pages, use hot access rewrite rule to make it appear as static, e.g. http://www.hundredtips.com/100-google-adsense-tips.html instead of http://www.hundredtips.com/?p=6.
78. Validate your site HTML and CSS.
79. Break your long articles to few short articles; this way the users are exposed to the ads for more times.
80. Keep each article focused on one topic.
Fifth Part
81. Watch your statistics and pay attention to articles that bring in visitors.
82. Write more articles within the subject that attract visitors.
83. Web-savvy visitors are less inclined to click on ads.
84. Have patience. You need time to build the traffic, and to optimize it.
85. Think long-term. Analyze what your visitors need; provide value and good experience to visitors.
86. Consider buying websites. If you do it right, you can get back your investment in a relatively short time.
87. Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.
88. Use Google AdSense section targeting to help AdSense deliver more relevant ads.
89. Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.
90. Use rotating color ads. It keeps your visitors from getting AdSense blind.
91. Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U.S., or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.
92. You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.
93. If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.
94. If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.
95. Spread the links to your website: put it on your email signature, put comment on blogs, and participate in your niche forums.
96. Promote your articles in social bookmarking sites: del.icio.us, digg, reddit are good starts.
97. Provide “Email a Friend” option to visitors.
98. Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.
99. Offer newsletters for visitors. It give you chance to get the visitors back regularly. On AdSense support page, you can find almost every information you need about AdSense.
Summary
01. Follow Google AdSense Terms and Conditions. This is their game. Play by their rule. If in doubt, ask.
02. High traffic is important. Search Engine Optimization helps achieve this.
03. Content is king. Update your website regularly. Create fresh contents everyday.
04. Give reasons for your visitor to come to your site. Provide values.
05. Some subtle changes on your site can double or triple your earning.
06. Never stop experimenting.
07. AdSense is not the only game in town. Try other networks. You may find that others are better suited for your website.
08. Never stop learning.
09. Don’t give up.
Pay To Click Sites
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AdWords Welcome Pack:
The top 4 things you should know
Hello!
Welcome to Google AdWords! We want to wish you every success with your new online campaign and let you know there is help at hand if you need it.
To get you started we've designed a short email series, The AdWords Welcome Pack, to give you a solid foundation to achieve success with your new online campaign.
This email covers the top 4 things you should know once your ads are set up and activated: how you can see your ad, pay for your AdWords advertising, control your costs and organize your account.
You'll receive your next 5 emails on a weekly basis, so keep an eye out for them!
1. Where is my ad?
Check if your ad is up and running using the Ad Preview tool. Type a keyword from your account into the Ad Preview tool, and it will show you exactly which ads are appearing for your keywords in any given location, including your own ad.
We suggest you view your ad with the Ad Preview tool instead of searching on Google. When you search for your ad multiple times on Google, it can affect your ad performance by showing your ad too many times without being clicked on.
If you can't see your ad, use the Ads Diagnostic Tool to help identify the reason it's not showing. Remedying the problem can be simple. Bear in mind that your ad will only show once you have entered your billing details. If you haven't done this yet, log in to your account now to select one of the payment methods below and activate your account.
2. How can I pay for my AdWords advertising?
Available payment options depend on the country of your billing address and the currency with which you make payments. You'll see the options available to you on our Payment Options page.
To enter your billing information, select the Billing tab in your account and click the Billing Preferences link. Once you've chosen a billing method, learn more about your payment options and how you can print invoices in our online AdWords Beginner's Guide.
3. What will my AdWords advertising cost?
With AdWords, you are in control! You control the amount you pay with your daily budget and maximum cost-per-click bids (Max CPC).
Your daily budget is the maximum you're willing to spend per day. This amount is entirely up to you and you can adjust it at any time. You are also in charge of the max CPC for each keyword within your campaign. This is the amount you're willing to pay each time someone clicks on your ad. The actual cost of each click can be lower than your max CPC bid.
Learn more about how to adjust your budget and keyword CPCs.
4. How should I organize my account?
With AdWords, the organization and structure of your account is important. It can have a huge effect on the performance of your campaigns.
Take a look at the video below for a quick introduction to how you can structure your account for success.
Watch the video here!
We recommend you structure your account in a similar way to your website. So, if you offer multiple products or services, you should create a new campaign for each product/service.
Each campaign will contain ad groups that should be based on different themes.
Within each ad group are your ads and keywords. Your ads are what your customers will use to decide whether or not they will visit your website, and your keywords are the words your potential customer will use when searching for your ad.
Take a look at an example account structure to see how you might structure your own account!
If you would like more information about these topics, please visit our online AdWords Beginner's Guide.
We hope you found this first email in the AdWords Welcome Pack useful! We welcome any feedback you may have regarding this email, so please let us know what you think.
Choose successful keywords
Hello,
Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.
Top tips for great keywords
A great keyword is:
Ideally, 2-3 words long
Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the text in your ad
Directly related to the page your ad links to (specified by the destination URL)
Watch the keyword video below for more tips and tricks to use when writing your keywords.
Watch the video here!
What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.
Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalization does not matter. Take out keywords that are very generic, irrelevant, or obscure.
Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.
Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.
Want more keyword information and examples?
How can I tell if my keywords are working well?
Check your keyword performance regularly in the 'Keyword' tab of your account.
An 'Eligible' status means your keyword is eligible to trigger ads. Click on the icon in the status column to get more detail on your individual keyword performance.
Then, one of the most important metrics to assess is the click through rate (CTR), as it shows the proportion of people who clicked on your ad after they saw it. Keywords that produce a relatively low CTR (e.g. less than 1% on the search network) can often be improved. Implementing the tips above will help improve your keyword performance. A higher CTR will help to increase your ad's position on Google.
Learn more about what keyword metrics to look out for.
How do my keywords impact how much I pay?
If your keywords are well chosen and you follow the tips above, your ads may show in a higher position or at a lower cost.
AdWords bidding works on an auction-style system, with advertisers bidding for keywords that will trigger their ads to appear. As multiple advertisers will often bid on the same keywords, Google must determine which ads will show, and in what position on the page. To do this, it looks at both CPC bids and the quality of your keywords:
Cost-per-click bids (Maximum CPCs) are the amount you are willing to pay when someone clicks on your ad
Quality score relates to how relevant your ads and keywords are to searches on Google, which is determined by a number of things, including your CTR
Find out more about how keyword bidding and quality can affect your ads.
If you'd like more information about keywords, you can find all this and more in the online AdWords Beginner's Guide.
Write eye-catching ads
Hello,
Are your ads as attractive to your prospective customers as they could be?
Your customers choose to go to your website over your competitors' based only on what they see in your ads. If your ads don't grab their attention, you could be missing out on valuable sales, leads or traffic.
I don't know what to put in my ad. Help!
As a basic rule, use clear, well-written, and specific ad text to highlight the differentiating characteristics of your product or service. The idea is to attract the attention of those who are looking for your product or service.
Remember to think about your ads from your customer's perspective, the video below will show you how!
Watch the video here!
Tips to create a compelling ad:
Use a strong call-to-action (for example: 'Buy now', 'Call today')
Include prices
Include special offers and unique selling points
Make sure the text is highly relevant to the keywords in each ad group
Use your keywords in your ad
Direct users to the most relevant landing page on your website with a specific destination URL for each ad
What does a good ad look like?
Here are examples of both a good and bad ad so you can learn what works.
The good…
SLR Digital Cameras
Sale Now On. Voted Best After-Sales
Service. 80% Off Most Cameras
www.CameraShopSite.com/SLR
Destination URL:
www.camerashopsite.com/SLR.html What's right?
This headline focuses on the specific offering and contains relevant keywords (eg. SLR Digital Cameras)
This description details specific product offerings and benefits
This destination URL leads to a landing page related specifically to SLR cameras
And the bad…
online camera store
we sell the main brands
great prices here
www.camerashopsite.com
Destination URL:
www.camerashopsite.com
What's wrong?
This headline focuses on a company description instead of on core selling points and the keywords that trigger it
This description is too general – it would be much better if it focused on specific products or services offered by the company – and it doesn’t contain a call to action
This destination URL leads to the company’s home page, rather than to a page promoting a specific product or service
Please note these examples are fictional and are intended for illustrational purposes only.
I've written a good ad, but is it attracting customers?
You can check your ad performance on the 'Ads' tab in your account. Look at the clickthrough rate (CTR) of each ad to see how many people clicked on your ad after they saw it. Ads that produce a relatively low CTR (e.g. less than 1% on the search network) can often be improved by implementing the tips above and learning from the example.
You can easily test multiple ads in each ad group, each with different offers and call-to-action phrases, to see which ads perform the best. Even subtle differences could have a big impact on your success.
We suggest testing 2 to 4 ads in an ad group at a time. This will help you assess what works, at no additional cost. AdWords will rotate your ads and automatically show the highest-performing ads more often. Then, you can edit or delete the ads with the lowest CTRs and repeat the test to get the most successful ads possible. Learn more about how to assess your ad performance.
You can find all of this information and more in our online AdWords Beginner's Guide.
Show your ad on relevant websites
Did you know that in addition to showing your AdWords ad on Google search, you can also show it on websites across the internet that your customers visit?
Google's Display Network is a huge collection of websites on which you can choose to display your text, image or video ads. It's made up of a large collection of sites, which include YouTube, Google sites like Maps or Gmail, and partner sites, from high profile websites to small specialty sites, such as blogs and social networking sites.
Why show my ads on websites as well as search pages?
Internet users spend the majority of their time online browsing websites. By advertising on both search result pages and the Display Network, you can reach your target audience no matter what they're doing online.
The Display Network is made up of thousands of websites, from big household names to small specialized websites, such as blogs or forums. This means AdWords can match your ad to websites that are relevant to your product or service and that your potential customers visit.
How do I make sure the Display Network works for me?
When your campaign is opted-in to the Display Network, AdWords automatically matches your ads to relevant content on websites. This means your message is matched to the right audience at the right time.
For example, if you're selling digital cameras, our system may place your ad next to a news article that reviews the latest in digital photography equipment. In this case, you know that a user who is looking at this web page is likely to be interested in buying from you.
The principles you apply to your search campaigns will also help your ads perform well on the Display Network:
Follow ad text best practices, like using a strong call to action in your ad
Have clear themes defined in each of your ad groups so that your ad matches your keyword list
Have one clear, relevant theme to your list of keywords
Together these basic actions allow our system to assess very clearly what your product or service is and matches your ads to relevant websites.
Learn more about ad targeting on the Display Network.
How can I see how my ad is performing on websites?
You can review all of the websites your ad has shown on and see performance statistics on each site directly within your AdWords account. To do this simply select the 'Networks' tab within your campaign and click on 'show details' beside your Display Network placements.
With this information, you then have the ability to focus your advertising on the sites that give you the greatest value for your money and get you the most sales or leads. Learn more about how to assess your ad performance on the Display Network.
Sounds great! How do I double check that my ad is eligible to show on websites?
To get your ads showing on relevant websites ensure that you are opted-in to the Display Network.
If you'd like more information about the Display Network, visit the online AdWords Beginner's Guide.
Sincerely,
Laura
The Google AdWords Team
Pay To Click Sites
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